12 Dec Essential Things To Consider Before You Finalise Your Product Packaging
Do you know what attracts a customer the first time they get their hands on a product? Its packaging! Yes, no matter how good the product inside is, if the packaging fails to impress the customer, there first impression will be damaged. Even with the vast variety of choices available, it is difficult for the businesses to choose the right packaging for their product. Obviously, there are many factors responsible for this. Sometimes, it is the lack of experience and the other times, it is the lack of a good budget. What we shouldn’t neglect is that if we compromise on the quality due to cost, we might end up damaging the product as poor material can easily be destroyed in the transportation and delivery. Considering the high competition these days, branding and design are also important. So, how to go about ordering the packaging. Here are some important factors that must be considered.
Quality & Usage:
As explained above, it doesn’t matter how good of a product you are offering, if the quality of the packaging isn’t up to the mark, you will never be able to grasp customer’s attention. Similarly, if you have gone for the cutting-edge design, materials and the colors, but the quality is poor, the chances are your product will get damaged in the transportation process. All the business owners know the strenuous procedure that the products have to go through to get delivered. Your packaging will only be workable, if the product inside it remains safe and sound, and the first impression of the customer isn’t damaged. Make sure you are putting your money on clear plastic packaging boxes that won’t be disturbed till they reach the customer end. If you think of it that way, the cost to replace the damage shipment will be far more than the cost you are investing right now. Hence, it is always better to be more vigilant in advance than to suffer the wrath of your customers later. There are chances that if such a thing happens once, the customer won’t trust you again, and you will end up hurting your reputation. In a nutshell, the quality of the product should be good, and the usage should be practical as well.
Design & Distribution:
Most of the times businesses want to focus more on presenting the products in a unique way. However, whenever it comes to the sizes, it is better to have unique shapes and sizes or what we say standard packaging. There are a lot of reasons to choose standard packaging, but the convenience tops them all. What you need to know here is that since packaging is essential for the business, keeping it standard will help you with the handling and transportation as well. Cherry on top, it also reduces the production costs, because you will be following the one size fits all strategy. Similarly, to attract the audience, you can choose smart design choices that will increase the visual impact and the overall brand positioning. As we have emphasized enough already, it is all about how you present the product to your potential customers. Hence, choose the colors and designs that stand out. Finally, understanding the nature of the product and how it makes to the storage shelf from the production facility will help you understand the packaging needs. You need to keep in mind the strength of your product, how long it can endure pressure & how much, and what’s the maximum distance you will have to ship it to. Considering the storage conditions every step of the way will ensure your products remain undamaged through the shipping and handling.
Cost saving isn’t just about saving up on the overall price. It depends on much more than that. Just as we have revealed above, if you keep the packaging size standard, the overall cost of the packaging will reduce. If you consider different materials and the benefits of each of them, you can end up choosing an option that is cheaper and sufficient for the protection of the goods inside too. Some packaging types are lighter, so they result in reduced cost of transportation, while there are some that are much easier to put into production.